Jabu Events provides fresh Innovative Experiential Marketing Solutions for all types of Events & Exhibitions in Bangkok, Phuket & across Thailand! Jabu Events offers Innovative Marketing Solutions to Companies who are looking for ways to get an Experiential edge up over their competitors in Bangkok and Phuket. Our marketing professionals work to establish traditional marketing goals like converting consumers from one brand to another, then creating customer loyalty with that new brand. We do this with Innovative Marketing Solutions that embrace changing technology and an evolving understanding of how customers shop. Therefore, we Employ these five innovative strategies to get your company to the top!
Buzz Marketing
Buzz marketing is creating a personal connection with each consumer instead of a larger, general campaign to a particular demographic. It works to convince consumers the company takes a personal interest in them. Buzz marketing is not new in itself, but the techniques marketing professionals are now using are certainly innovative. For instance, today’s marketing professional might reach out to consumers through a blog, chat room or even instant messaging.
Presence Marketing
Presence marketing seeks to make a company as widely known as possible. Just as politicians know constituents are more likely to vote for the better-known candidate, marketing professionals also know consumers are more likely to purchase from a better-known company. Marketers seek to have consumers conclude, “If everyone likes/buys/enjoys this, it must be pretty good. With the rise of social networking outlets, it is even easier to create extensive presence marketing. A company with a blog and on Facebook and Twitter has created a presence and provided a familiar name for consumers to look for when they shop.
Astroturfing
Named after the artificial grass, Astroturfing is a designed marketing plan disguised to look spontaneous, like a grass-roots effort. Therefore, it is devised to reach consumers who would automatically shun a more obvious campaign. As with presence marketing, Astroturfing is finding a place in the world of social networking. Companies now pay bloggers to make comments on blogs or other websites pitching company products.
Experiential Marketing
Experiential marketing allows consumers to experience an item for themselves. The hope is that experiencing the product will cause them to buy. Furthermore, this is why some car dealerships allow prospective buyers to take a vehicle home for 24 hours. It is why other companies provide trial-size promotional items. For example, a detergent company providing samples is using experiential marketing.
Alternative Marketing
Alternative marketing tends to focus on more inexpensive, but still significant ways of getting company information to the public. For example, these range from bumper stickers with clever comments that also list your company’s information, to fliers that baggers can include with your grocery buys at checkout, to placemats you donated to local restaurants.
Give us a call or send us a message if you’re planning your next corporate event in Thailand. In the meantime check out some of our corporate event work:
And don’t forget to keep in touch with us through our Facebook page: Jabu Events
